Red Vision

Red Onion Creative’s ‘Red Vision’ digital filming program is a revolutionary development in the delivery of sports vision at a local grass-roots level.  Bringing the resources of our top sporting codes to grassroots clubs, Red Vision is an online platform designed to share matches across competitions for coaching, forward scouting, supporter engagement and importantly for the players to enjoy their own highlights!!

Red Vision enables sporting leagues to create a shared central online platform that presents digital vision of their matches connecting audiences across all demographics and geographical locations.

Red Vision delivers benefits across all stakeholder levels in the game including:

  • League – marketing, highlight packages, sponsorship engagement, tribunal
  • Club – coaching resource, player development, forward scouting, recruitment
  • Sponsors – customer engagement, branding, promotional opportunities
  • Supporters – catch all the action straight for their PC or mobile device 

 

Digital Filming

Red Onion Creative’s ‘Red Vision’ digital filming program is a revolutionary development in the delivery of sports vision at a local grass-roots level.  Bringing the resources of our top sporting codes to grassroots clubs, Red Vision is an online platform designed to share matches across competitions for coaching, forward scouting, supporter engagement and importantly for the players to enjoy their own highlights!!

Red Vision enables sporting leagues to create a shared central online platform that presents digital vision of their matches connecting audiences across all demographics and geographical locations.

Red Vision delivers benefits across all stakeholder levels in the game including:
  • League – marketing, highlight packages, sponsorship engagement, tribunal
  • Club – coaching resource, player development, forward scouting, recruitment
  • Sponsors – customer engagement, branding, promotional opportunities
  • Supporters – catch all the action straight for their PC or mobile device

Online Portals & Vision Sharing

Red Vision web portals are custom built platforms to host and share match vision for your league to enable coaches, players and supporters to easily find their matches and enjoy the action.  The vision can be streamed online or downloaded to enable editing for review purposes.  

The portals can host vision form all matches across an active season and create online databases for vision from previous season which enables leagues to engage with players long after their careers have concluded.

These portal sites also feature additional materials like highlight packages, Web TV shows and coaching tools to help build an overall user experience fully customised to your sporting organisation.  

The Red Vision online portal currently hosts matches across a number of metro and country leagues in Victoria including:
  • Netball Victoria
  • Northern Football League
  • Football & Netball Geelong
  • Ballarat Football & Netball League
  • PCN Sports Alliance
(formally MPNFL)
  • South Metro Junior Football League
  • Riddell District Football League
  • Maryborough Castlemaine District Football & Netball League

Commercial Benefits

Through a shared system, the cost efficiencies ensure all stakeholders can share in the benefits while enjoying an economy of scale not available in most other product streams. Opportunities exist for all stakeholders to fund the project through the integration of commercial partners & sponsors both large and small.  The commercial benefits of online marketing are boundless and this area is where corporate organisations are looking to get the next edge – your organisation can help them achieve this through Red Vision.

With over 34,654 unique visitors and over 100,000 visits in season 2013, the Red Vision network generates enormous web traffic which correlates to exciting marketing opportunities for online advertisers.  Other strong features the Red Vision system offers commercial partners is geographical targeting, strong brand loyalty and average visit durations of over 3 minutes equating to high brand exposure.

273,155 total video views across a six month season equating to 632 views per game further indicates the strength of Red Vision’s reach for corporate partners and leagues alike.  These numbers are exponentially growing year on year as more games are added to the schedule across various leagues and sports.

CLUB REVENUE DRIVING OPPORTUNITIES:

Red Vision has been developed with local sport in mind and the online viewing portal presents all stakeholders with a revenue stream to help offset the costs involved with filming the matches.  Each individual club has the ability to leverage the Red Vision product to drive new revenue and help contribute towards their filming program.  Through online advertising opportunities, each club can generate support from their local networks by branding their page within the Red Vision portal and selling this advertising space.  This option is flexible depending on the model each league wishes to adopt with their clubs and stakeholders.

Additional Benefits of Match Filming

The benefits of Red Vision’s filming program can be felt across all levels and stakeholders within the game.  Benefits include
  • Coaching tools for each club to enhance player development through video reviews  
  • Scouting tools for elite squads and player development programs
  • Access to footage for highlight packages to enhance Award Presentation events
  • Increased material for Sponsor promotions and engagement
  • Media access to special footage
  • Increased awareness of the competitions high playing standards
  • Additional material for website and email communications
  • Supporter and community engagement through online voting competitions
  • Tribunal – isolated footage & slow motion available

Stress Free Management

A major feature of the Red Vision is the professional management of your digital filming by the experienced team at Red Onion Creative.  With years of experience in managing the logistics of rolling out multi venue filming projects across numerous sports and in all conditions, the Red Vision program will not add any additional tasks to your key staff weekly workflows.  Our team manage all staffing and logistical issues which can mean your team focuses on running our competitions to their usual high standards.

Experienced Camera Crew
Our experienced Videographers have vast experience with the filming of sporting events across a number of Senior and Junior competitions in Victoria.  This experience ensures all matches are captured with the skill required to ensure consistent quality footage is delivered everytime

Additional Red Vision Products

GRAND FINAL/SPECIAL EVENT PRODUCTIONS

Capture all the excitement of your Grand Finals and special events across all divisions and age groups providing your clubs with high quality mementoes of their great victories and generating an invaluable historical database for your league.  Red Vision can offer standard one camera productions of full scale multi-camera options including commentary, live graphics, replays and sponsor integration.  This vision can also be streamed live on the internet and via big screens at your chosen venue.

Red Vision have developed a unique rebate model to assist clubs and leagues to offset the production costs of covering their Grand Finals through an online distribution model and a user pays system.  This ensures speedy delivery of footage to participants and assists with funding projects.


HIGHLIGHT PACKAGES

Red Vision specialise in creating engaging and exciting highlight packages to showcase the memorable moments from your sporting action.  These packages are ideal vehicles to communicate with wider audiences and deliver your key stakeholders messages.

Further engagement with your market can be generated via public voted competitions where prizes are available and key communication data can be obtained to assist with additional marketing streams. Don’t forget boosting the professionalism of your major award nights by showcasing the best players/teams and their skills via dynamic highlight packages.  The sky is the limit!!


SPONSORSHIP PROFILES

Red Vision enables leagues, clubs and organisations to create digital sales tools to help attract sponsors to invest in all aspects of your operations to further support your activities.  Our sponsorship profile videos gather action highlights, key stats and demographics, feature interviews and polished production to create an invaluable marketing tool for distribution to your potential partners – imagine the impact of a dynamic video vs a static flyer!!!


WEB TV SHOWS

Panel shows are a great vehicle to communicate key messages to your audience in an interesting and relevant format.  These online shows can assist with driving traffic to your portal sites and present fantastic options for sponsors to promote products and services.  From simple one camera productions to utilising the endless possibilities presented by Green Screen technology, Red Vision can deliver a package to suit all budgets.

How do I find out if Red Vision can help me?

Red Vision has been designed around a totally flexible model that can adapt to any sport anywhere anytime. To find out how the Red Vision model can help your league or club, contact our Business Development Manager Toby Boyle now on 0447 181 212 or via email toby@adcellgroup.com.au

Contact

203 Malop Street Geelong VIC 3220
PO Box 491 Geelong VIC 3220

P: (03) 5221 4408

F: (03) 5221 3322

Email us today!

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