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Guide to Supplying Artwork

File Formats Accepted

  • Press Ready PDF - with fonts embedded
  • Quark Express - supply fonts and images
  • Illustrator - fonts converted to outlines
  • Photoshop - layers fl attened, at least 300dpi, JPEG or TIFF
  • Corel Draw - fonts converted to curves then export as illustrator AI
  • Indesign - fonts converted to outlines

Different Formats

If you wish to submit artwork created using a program not listed above we should be able to accommodate you but please call to discuss first.

Supplying Native Files

When supplying native files e.g. Quark Express, please ensure all elements, document, images and fonts are in one folder and please compress using Stuffit or similar to .sit or zip files before sending.

Supplying PDF Artwork

We prefer all artwork to be supplied as high resolution PDF format.

PDFs are rapidly becoming the standard file format for transmitting files for printing, but it is important to prepare your PDF fi le in the correct way.

Correct Preparation of PDF Files

When creating a PDF in Acrobat Distiller, there are job options which must be set for commercial printing. These include default resolution, compression settings and font embedding.

Please ensure you choose high resolution. Compression settings for colour and greyscale should be downsampled to 300dpi with auto compression” set on high. Bitmapped (monochrome: i.e. line art) images should be set at 600dpi. Font embedding should be set to “embed ll fonts”.

Bleed

Make sure there is 5mm bleed all around the PDF, i.e. save the PDF with 10mm added to each measurement (i.e. for A4 usually 297mm x 210mm, save as 307mm x 220mm). Crop marks may be included. If it is not saved in this format, we will not be able to use it as artwork and if there are any changes to the job, you may have to amend and re-supply the artwork.

CMYK not RGB Please!

Please ensure that all embedded images are CMYK files. RGB images may look good on your screen but final output to print is always in CMYK. One should be aware that when files are converted from RGB to CMYK the colour composition may alter significantly.

Microsoft Office Files

If you are creating a PDF from a MS Publisher or Word file, care must be taking to ensure spot colours are created correctly in your original documents. Do not set to RGB colours.

Bleed and Crop Marks

All artwork must have 5mm bleed if you require the image to bleed off the edge of the paper. Crop marks should be included if artwork does not fill a whole page area (i.e. no bleed). The crop marks should be 5mm long, 3mm outside of the page area and coloured in the colour “registration” to ensure they appear on each colour separation. Please ensure that artwork is supplied at the correct finished size required. If this is not possible, please inform us to allow time for amending the artwork.

Artwork Amendments or Re-submission

Our prices include “pre-flight checking” your artwork and submitting a PDF proof for your approval. We will correct any easy to rectify issues that we spot as part of this process - free of charge.

If we need to amend your artwork or you need to re-submit corrected files to us this is charged extra each time, which includes an additional PDF proof. More extensive amendments or corrections are charged per hour.

Your account manager will be pleased to answer any questions you may have.

Imposition

Please do not supply imposed pages or “printers pairs” because our workflow includes imposition software to impose correctly for our printing processes.

Booklets

If you are supplying a document with multiple pages, please try and make the front and back cover of the document a separate file, and supply as single pages in page order.

Also, please remember to allow for “creep” - we suggest you keep all text and copy at least 5mm away from the trimmed edge.

Fonts

Inclued all fonts you have used in the file. Whilst we have an extensive font collection, there is no guarantee the version you have used matches ours. This can create problems with line lengths and spacing of the type.

Adcell Group assumes all fonts supplied are licensed and takes no responsibility for embedded fonts.

Lineart and Images

Scanned colour and greyscale images should be 300dpi at the final size in the document submitted for output.

Images should be submitted as TIFFs, JPEGs or EPS.

Lineart (bitmapped) should be 600-1200dpi at the final size in the document submitted for output.

Screens

Screen tints may range from 99% down to 1%.

From a practical viewpoint, anything above 90% or less than 5% will generally not be visble to the naked eye.

Sending Artwork by Email

Please communicate with your account manager any relevant information regarding the job. Maximum file size preferred by email is 10mb. Files larger than this should be supplied on disk.

FTP Upload

You can also FTP artwork directly to our server. Please communicate with your account manager to arrange this if you require it.

Sending Artwork on Disk

CD rom, DVD and USB memory sticks can be sent to:Bright Print Group at the address at foot of page.

Please include a hard copy of your artwork for reference, along with any useful information or instructions. Please quote the order reference number and include a contact name, email address and telephone number in case of a query. Don’t forget to keep a copy of your file, in case we need you to undertake changes or corrections.

High Resolution Digital Proofs

Our prices include a PDF proof. If you require a high resolution digital proof these can be supplied for an extra charge. Our Epson proofs are calibrated to our printing presses.

 

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