Victorian Institute of Sport

The Victorian Institute of Sport is home to some of Australia’s greatest athletes and boasts Gold Medals across many Olympic and Paralympic disciplines.

Featuring state of the art training facilities and sport science resources, the VIS were looking to enhance their digital presence and enlisted the Adcell Group to build a suite of products geared towards communicating to larger audiences in a modern and tech focused method.
As part of an extended multi-media marketing strategy, the Adcell Group developed a new website platform for the VIS aimed at delivering the latest news on their athletes results from around the world in a clear and fresh way. A big focus of the site is to capture visitors through social media and e-newsletter subscriptions. The site includes embedded episodes of VIS TV along with live social media feeds, athlete profiles and direct links to athlete blogs – all aimed at bringing the athletes closer to their fans. The site is quickly becoming the first stop for information on a wide range of sports and athletes in the sporting capital of the world – Melbourne!!

  • Client: Victorian Institute of Sport
  • Skills: Design Development
  • Website:


203 Malop Street Geelong VIC 3220
PO Box 491 Geelong VIC 3220

P: (03) 5221 4408

F: (03) 5221 3322

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