Queenscliff Music Festival

Every November the coastal town of Queenscliff comes alive with the annual Queenscliff Music Festival.

Fostering contemporary Australian talent, the QMF features some of the country’s biggest musical acts along with special international guests giving festival goers an amazing experience every year. The QMF is recognised as one of Tourism Victoria’s honoured Hall of Fame inductees as well as nominated as an official Regional Victorian Hallmark Event.

The crew behind the famous QMF have partnered with the Adcell Group to deliver an online experience designed to showcase the amazing talent featuring in the festival and provide an invaluable source of information for the thousands of fans that make the trek each year.

The web solution created for the QMF features interactive Band bio’s with audio integration providing visitors with a taste of the great tunes they can expect when they arrive in Queenscliff. Another major feature of the site is the compatibility with mobile devices. With a transition to providing key festival line-up and scheduling information online, the site is designed to deliver the websites main info in a mobile friendly site allowing fans to plan their day while at the event or on the road.

A key objective for festival organisers is to connect with their fans through social media platforms which has formed a major part of the website’s design. After re-shaping the site to provide front and centre exposure to their Facebook feed, the QMF experienced an enormous growth in their followers which opened up valuable marketing channels for event promotion.

  • Client: Queenscliff Music Festival
  • Skills: Design Development
  • Website: www.qmf.net.au


203 Malop Street Geelong VIC 3220
PO Box 491 Geelong VIC 3220

P: (03) 5221 4408

F: (03) 5221 3322

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