Get Real

During 2012, the Adcell Group was commissioned by the City of Greater Geelong to produce an educational video with a twist. ‘

Get Real’ is fast paced action clip designed to reveal the real life issues behind graffiti and the impact this can have on young people and their families. Communicating to young people on ‘law and order’ issues can be extremely tricky but with a unique approach and a creative mindset, our digital team developed a storyboard and concept to ensure the attention and imagination of the target market was successfully triggered.
The short film was pitched as a ‘fly on the wall’ angle of a young kid caught up in the web of peer group pressure so common with graffiti and young people in todays society. The film captured the impact that wrong decisions can have not only on the offender but their families. This had real impact on the audience and has been a successful tool for the City of Greater Geelong in combating graffiti crime in the area.


203 Malop Street Geelong VIC 3220
PO Box 491 Geelong VIC 3220

P: (03) 5221 4408

F: (03) 5221 3322

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