The Northern Football League is a progressive sporting organisation that delivers sporting competitions for approx. 4500 participants in Melbourne’s Northern suburbs every week.

The Adcell Group have partnered with the NFL to deliver an online video sharing network designed to elevate the coaching materials available to the local clubs along with boosting the marketing tools available to the league. We are specialists in delivering unique digital solutions for sporting clients and our Red Footy product has experienced huge growth since its inception. Connecting all participants of the two senior Divisions of the NFL football competition through an online video sharing community has enabled coaches to provide their players with quality video resources to improve their skills along with observing patterns in their oppositions game styles. From a league perspective, access to highlights from their matches has generated increased exposure of the competition leading to greater public awareness and promotional opportunities for their corporate partners.
NFL TV is a by product of this unique product and is an informative and entertaining review and preview of senior NFL football matches each week. Viewed online through the NFL website, NFL TV engages with an average audience of 5,500 viewers each week and has opened a new revenue stream for the league to capitalise on for the greater benefit of their competition. Our digital team help with developing new concepts to help engage the audience, film and edit the show and provide the league with ready to view files for their website. Filmed using Green Screen technology allows the hosts to appear in a studio environment without leaving their office!!

  • Client: Northern Football League
  • Skills: Filming Editing
  • Website:


203 Malop Street Geelong VIC 3220
PO Box 491 Geelong VIC 3220

P: (03) 5221 4408

F: (03) 5221 3322

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