Red Management is the new athlete representation arm of the Adcell Group and is an exciting venture that will look to enhance the commercial opportunities available to local athletes as they strive to achieve their on-field goals.

The three pillars that uphold the principles of Red Management – Progression, Integrity and Excellence are the basis behind all decisions and activities undertaken to enhance the overall careers of our athletes. Red Management prides itself on offering an extensive and personalized Athlete Management service which develops the athlete’s career both on and off the field and empowers them with the skills required to ensure success not only as an athlete – but more importantly as a person.

The team behind Red Management features a wealth of experience across all areas of sports marketing and the business of elite sport. Through almost 30 years of experience in exceeding client expectations, our team has worked alongside many of the countries leading brands and sporting organisations. This vast network of contacts opens the door to unlimited commercial potential for our athletes along with excellent personal development opportunities.

With a special focus on Regional Victoria, our total management service is designed to provide increased access for our athlete’s families along with close connections within the local communities.